How MLB must hit a home run with their Crisis PR response

As of this posting, three managers and a general manager got fired and might never return to baseball from the latest cheating scandal. Major League Baseball finds itself in a similar type of situation that they did during the steroid era. Fans now question the...

How Roy Williams created his own Crisis PR event

Here you are, the perennial winning Head Men’s Basketball Coach from the University of North Carolina, Roy Williams, and you go on a local radio show to say that you possess one of the least gifted teams in your career. This explains why, you say, that your team finds...

How I became my own Crisis PR client

On Day One of the New Year, I picked up a new client. Me! Yeah – not kidding. I actually found myself as my own Crisis PR client to start 2020. Let me explain, I put this Facebook photo up on my page during the holiday season and, admittedly, got a lot of laughs...