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Communicating COVID layoffs – Part 2
I hate to say this, but I think we're about ready to hit the second wave of unemployment crisis as a result of COVID-19. Just last week Disney said they're laying off combine 28,000 workers from its Disney World and Disneyland properties. We saw American and United...
Political Campaigns – Why CEOs should avoid using these tactics
What works for this dysfunctional industry will turn into a full-on disaster for your organization's brand and your reputation. I just had one of the most interesting conversations with a fellow business consultant. He's a guy who's essentially a CEO coach and a...
COVID in Colleges: How universities should deal with this Crisis PR matter.
Well, school is officially back in session in colleges and public high schools and elementary schools throughout the country. A lot are in social distancing modes, such as Zoom or some other video conference platforms. Some campuses, however, opened to students and...