There’s been a lot going on these past few weeks.
One of the things that sort of fell off the table with the Presidential Election was a comment that Girl Scouts of the USA made congratulating the newest Supreme Court Justice. Their intent, at least as far as I can tell, was to celebrate the fifth woman ever to be appointed and confirmed to the United States Supreme Court.
That seems to be fine on its own. The problem is that, like it or not, the confirmation process over the past several years has gotten very political. So even though the organization tried to put their congrats in context with an advancement of women in leadership positions, the post put the Girl Scouts in hot water. Since then, the Girl Scouts took down the social media post, but their actions still put a lot of affiliated chapters, including here in San Diego, in a bit of a quandary.
I’ve made several of these types of video blogs over the past several weeks. Here’s the bottom line. If you want to take a position on a social issue, fine. But put it through a political and social lens first and then determine if your position aligns with certain values that you espouse to your audiences.
If they don’t, well‚ back off for the short-term and re-evaluate your strategy.