Crisis PR Resources

Learn more at your own pace

We made these materials to help executives, marketing professionals, sales executives and anyone that must engage an audience group on behalf of an organization do so during crisis situations. Want to see other topics? Drop us a line at and tell us what you want to see!

LinkedIn Learning

LinkedIn Learning – Crisis Communications for HR Course

In this LinkedIn Learning course, HR consultant Catherine Mattice Zundel and David Oates explain how to create a communication plan so you’re prepared when disaster strikes, share tips for communicating and coordinating work during an active crisis, and discuss how to follow up after the immediate danger is over.

Manage COVID Crisis PR for Nursing Homes

eBook – Manage a COVID Crisis PR situation for nursing homes

I wrote this eBook to give leaders in skilled nursing facilities, hospitals, concierge medical clinics, public health agencies, and outpatient surgical centers a basic understanding of how to develop and execute a Crisis Communications initiative during a pandemic or large outbreak.


eBook – Crisis PR when wrongfully accused of racism

eBook – Crisis PR when wrongfully accused of racism.

While organizations who willfully commit racist acts should get vilified on social media and boycotted, many organizations will find themselves getting their integrity called into question unfairly by someone who offensively manipulated their products.

I wrote this playbook to give business owners, C-level executives, and marketing professionals a basic understanding of developing and executing a Crisis Communications response to false accusations of discriminatory activities like racism. While I strongly recommend seeking qualified counsel to support your efforts, this eBook walks you through all the elements required to adequately convey your message to the right audiences at the right time. Doing so will give your company the best chance to preserve your customers’ trust and return to normal operations as quickly as possible.

We’re excited to introduce you to David Oates of Public Relations Security.  He is someone we think every small business owner should be familiar with – he’s a leader in the increasingly relevant field of PR & reputation management.  We learn a ton every time we connect with David.

Squash and Stretch Productions – Mini Discussions

See Part I and Part II of Dave Oates’ discussion with Karl Pontau on what entails Crisis PR events and what organizations can do in response.