Workshops & Speaker Services

The next Crisis PR event you’ll likely face

Most Crisis Communications events originate outside traditional media circles. Therein lies the problem. Many companies fail to see the unflattering blog article or angry social media post talking about a supervisor’s improper remarks until weeks, if not months, later. However, these stories can generate as much disruption – if not more – to operations as something that comes from the local “I-Team” television segment.

Learn from this professional with nearly 30 years of experience dealing with a wide array of Crisis PR events. You’ll come away with tips and tactics that you can employ at a moment’s notice if needed. Better yet, you’ll understand the steps to avoid a crisis event in the first place.

Prep for a Crisis PR event – A MUST

A poor online review, unflattering blog post, hateful Tweet, or negative press coverage can happen to anyone at any time. Today’s social media landscape enables every single person with a smartphone and an ax to grind to disparage individuals and organizations publicly without repercussion. That means any business, nonprofit, or government entity of any size can find their reputation called into question without notice and permanently damaged if left unchecked.

In baseball and life, keep swinging the bat

As an eight-year-old on his Little League team, Dave hoped the pitcher, usually a classmate, would walk him. Swinging and missing a pitch in front of all his friends and family scared him to the point of inaction. Dave carried this feeling through most of his childhood and only learned this hard lesson after being fired from his first job as a US Navy Officer. Learn this interesting tale of how he figured out that the key to succeeding life, like baseball, is to always try and not be afraid to take a swing, no matter the outcome.