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Proactive vs Reactive Crisis PR – Which strategy to employ

I got introduced to a CEO of a nonprofit last week that's dealing with what could be an impending crisis. Now, the nonprofit hasn't done anything wrong, but their affiliation with a national organization that’s in hot water has the CEO concerned. At issue is whether...

Crisis PR lessons from the recent mass shootings

I wanted to get my thoughts out there and what I think are the lessons learned from a Crisis PR standpoint related to the mass shootings. No matter what you believe in in terms of gun control, I think every audience is ticked off by what seems to be a lack of action....

The straight skinny of Forever 21’s Crisis PR situation

  Some days even the best-intended actions can cause a crisis PR. A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that...