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How MLB must hit a home run with their Crisis PR response

https://www.youtube.com/watch?v=UWuYIP3bMis As of this posting, three managers and a general manager got fired and might never return to baseball from the latest cheating scandal. Major League Baseball finds itself in a similar type of situation that they did during...

How Roy Williams created his own Crisis PR event

https://www.youtube.com/watch?v=dtrlxdvVOyc Here you are, the perennial winning Head Men’s Basketball Coach from the University of North Carolina, Roy Williams, and you go on a local radio show to say that you possess one of the least gifted teams in your career. This...