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PR Security Service in Washington Post
Thanks to The Washington Post for telling the full story of our client Maui Snorkeling's charitable efforts after the fires. It was important to get their story heard after the organization got unfairly blasted by social media trolls. I was honored to help get the...
Companies going political – how to avoid the Crisis PR pitfall
Did you see David Barrett, the CEO of Expensify, who got into a whole lot of hot water this week? He decided to send an email to about 10 million people telling them to vote for Joe Biden. The question is, why would he do that? Well, in some cases, that's actually the...
When public expectations are unrealistic
There's a lot of things to watch on the news of late. I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. Not surprisingly, many of them have had setbacks requiring them to halt the trials. Some of the...