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Offer interviews to investigative media – on your turf

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. They're not exactly sure why. They've been pretty transparent about all the things that are going on there and in...

Proactive vs Reactive Crisis PR – Which strategy to employ

I got introduced to a CEO of a nonprofit last week that's dealing with what could be an impending crisis. Now, the nonprofit hasn't done anything wrong, but their affiliation with a national organization that’s in hot water has the CEO concerned. At issue is whether...

Crisis PR lessons from the recent mass shootings

I wanted to get my thoughts out there and what I think are the lessons learned from a Crisis PR standpoint related to the mass shootings. No matter what you believe in in terms of gun control, I think every audience is ticked off by what seems to be a lack of action....