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Companies going political – how to avoid the Crisis PR pitfall
Did you see David Barrett, the CEO of Expensify, who got into a whole lot of hot water this week? He decided to send an email to about 10 million people telling them to vote for Joe Biden. The question is, why would he do that? Well, in some cases, that's actually the...
When public expectations are unrealistic
There's a lot of things to watch on the news of late. I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. Not surprisingly, many of them have had setbacks requiring them to halt the trials. Some of the...
Turning a Crisis into a Positive – Moore Law for Children
I've been doing a lot of video blogs lately talking about what things aren't happening and what organizations aren't doing related to COVID. But I got a real good positive story for you. It's a person that I've gotten to know through a business networking group called...