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Amazon’s latest PR debacle self-inflicted
https://www.youtube.com/watch?v=rMt8vuEJ-ME&feature=youtu.be A lot of organizations will view crisis PR purely in external terms. That's all well and good, and very much true, but often times most companies will deal with a crisis PR event in their lifetime...
How the Sacramento Kings should handle the Luke Walton crisis
https://www.youtube.com/watch?v=Ss7ez3JiMQI&t=8s How would you like to be the Sacramento Kings right now? The organization just hired their new basketball coach to build your franchise around a guy that promises will bring back a winning attitude, and he gets...
How one company handled the Poway synagogue shooting incident well
https://www.youtube.com/watch?v=XB1rB68PoOw My wife works for a fairly large publicly-traded technology company here in San Diego. Over the weekend, she got a couple of emails from the higher-ups talking about what they did to reach out to any of their employees that...