When public expectations are unrealistic

by | Oct 17, 2020 | Blog

There’s a lot of things to watch on the news of late. I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. Not surprisingly, many of them have had setbacks requiring them to halt the trials. Some...

Business thriving during COVID? Promote with caution

by | Jul 6, 2020 | Blog

Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own...

COVID Chas Continues – Keep Communicating

by | Jun 29, 2020 | Blog

Well, COVID strikes again. We just got word here in Southern California that bars, breweries, and wineries that don’t serve food will get closed before the July 4 holiday weekend. This same story now reverberates in other states dealing with surges in cases....

COVID lawsuits are coming – get your PR plan ready

by | May 19, 2020 | Blog

I started to get a lot of inquiries from companies and business owners and executives wondering if they should start planning PR contingencies for percolating, ancillary COVID-19 issues. Grumblings from a disgruntled employee not happy with their reduced work hours or...