Another good COVID-19 Crisis PR example

Let me interject a little bit of good news or at least a silver lining through the whole Coronavirus pandemic crisis PR matter. I read in the San Diego Union-Tribune about how this landlord in a section called Normal Heights actually gave three months of rent-free to...

Crisis PR Lessons from U.S. Congressman Duncan Hunter

As we produced this video, it’s expected that five-term Republican Congressman Duncan Hunter will resign his seat within weeks if not days. This event stems from him pleading guilty to one count of campaign finance fraud. The story goes back three years when he faced...

Every Crisis PR response demands a custom response

The Fast Food industry gave us a couple of crisis PR examples this past week! I think the lesson learned for companies is not every type of crisis PR is going to deserve the same response. The first one was Chick-fil-A. The company sent out an email promoting National...