In Crisis PR, beware of pulling “Mnuchin”

The holidays normally don’t bring in a whole lot of news, but this most recent one was an exception. It provided a great Crisis PR case study as a result. Unexplainably, the Treasury Department put out a press release the Saturday before the Christmas holiday...

Crisis PR lessons from the California Wildfires

Unless you’ve been hiding under a rock for the last week, you have seen the devastating fires that have plagued California. The reports are now that the Northern California fire is the largest in history, and in fact, the ones that have decimated entire times...

Crisis PR during a hate crime. What to do.

Recent acts of violence in the United States and the attempt of violence has really rocked many of us. I wish I could look you in the eye and tell every CEO who’s watching this video and every business owner that you won’t have to go through that, that...

Lessons To Learn From Wells Fargo’s Crisis PR Mess

Did you catch the latest in the Wells Fargo ongoing saga? They settled with the New York State Attorney General to the tune of 65 million dollars. This stems from a lawsuit from the state, alleging false practices. Now, 65 million dollars is a lot of money, but...