How companies should respond to the Coronavirus

Well, it’s official. The Coronavirus has reached panic proportions. It’s in part because it has now eclipsed the amount of those infected from the SARS virus. Here in San Diego we actually have a confirmed report of one person being affected. I’m...

How MLB must hit a home run with their Crisis PR response

As of this posting, three managers and a general manager got fired and might never return to baseball from the latest cheating scandal. Major League Baseball finds itself in a similar type of situation that they did during the steroid era. Fans now question the...

How Roy Williams created his own Crisis PR event

Here you are, the perennial winning Head Men’s Basketball Coach from the University of North Carolina, Roy Williams, and you go on a local radio show to say that you possess one of the least gifted teams in your career. This explains why, you say, that your team finds...