Crisis PR during Hurricane Dorian

Like a lot of Americans right now, I’m enthralled with the latest developments of Hurricane Dorian. For me, I’m as interested in how the PR people for emergency management, law enforcement and government communities are going to respond to this one. There are...

Offer interviews to investigative media – on your turf

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. They’re not exactly sure why. They’ve been pretty transparent about all the things that are going on...

Crisis PR lessons from the recent mass shootings

I wanted to get my thoughts out there and what I think are the lessons learned from a Crisis PR standpoint related to the mass shootings. No matter what you believe in in terms of gun control, I think every audience is ticked off by what seems to be a lack of action....

The straight skinny of Forever 21’s Crisis PR situation

  Some days even the best-intended actions can cause a crisis PR. A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that...