Business thriving during COVID? Promote with caution

Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own...

CrossFit Founder’s Jerk Move

I recently read the BuzzFeed article on CrossFit’s founder and now former CEO Greg Glassman’s racist tweet. The piece also cites what I can only describe as a bizarre Zoom call with other CrossFit franchise owners where he stated, “We won’t...

COVID lawsuits are coming – get your PR plan ready

I started to get a lot of inquiries from companies and business owners and executives wondering if they should start planning PR contingencies for percolating, ancillary COVID-19 issues. Grumblings from a disgruntled employee not happy with their reduced work hours or...

My take on Virginia’s political mess

Many of my friends on Facebook and LinkedIn asked me to comment about the Virginia political Crisis PR scenarios going on there. Before I do, let me ask Virginia voters to do elect better people.  Now, I’ll reset the events. The governor, Ralph Northam, and attorney...