Boeing’s CEO gets fired; The Crisis PR event continues.

Boeing’s CEO wound up being unceremoniously fired this week after an almost year-long crisis surrounding the grounding of the 737 MAX 8 aircraft.  Adding insult to injury, one of the company’s satellite rockets launched this week flew into the wrong orbit. So goes the...

PR tip – Don’t pull a Prince Andrew

I’ve been meaning to get this video out for some time right now to discuss the epic disaster that is Prince Andrew and his recent interview trying to backpedal the idea he held any trusting relationship with Jeffrey Epstein. He looked completely unprepared and...

Every Crisis PR response demands a custom response

The Fast Food industry gave us a couple of crisis PR examples this past week! I think the lesson learned for companies is not every type of crisis PR is going to deserve the same response. The first one was Chick-fil-A. The company sent out an email promoting National...