Amazon’s latest PR debacle self-inflicted

A lot of organizations will view crisis PR purely in external terms. That’s all well and good, and very much true, but often times most companies will deal with a crisis PR event in their lifetime because of something that occurred internally. Case in point,...

Biden’s Botched PR Response

This one actually comes from popular demand. You know, folks asked me over the last couple of weeks about what I thought regarding Joe Biden’s recent miscues. At first, I felt the matter didn’t warrant posting a Crisis PR video clip. Biden’s social awkwardness never...

Memo to Robert Kraft – Run a different PR play!

I wanted to follow up on my initial Robert Kraft video from a couple of weeks ago because we have some interesting developments. Now, if you remember, I talked about how Robert Kraft needed to be transparent, needed apologize, needed to get in front of it needed to...